Plaid
Magazine
Advertisements

These magazine advertisements are for Plaid, a fictional fashion brand that sells affordable, online-only clothes for those with diverse fashion interests. The brand has an emphasis on warm colors and typography. 
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I was inspired by the color, models, minimalism, and typography that is featured in a lot of luxury designer advertisements. I wanted to evoke a sense of individualism with the brand's imagery, yet also remind the audience that the clothes are accessible and affordable. In particular, I chose to focus on unique models to make the brand stand out as well as the catchy tagline.
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