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Packaging Redesign


CDE 358

RE-fresh Scalp Care



This is a packaging redesign. I was prompted to choose a product that had an unattractive design and make it much more appealing to the intended audience. I chose a bottle for the dandruff shampoo from the brand RE-fresh, in the scent Sea Mineral + Hydrate. My target audience was young women in the teens and older. I wanted to create a design that strayed away from the traditional masculine and medicinal look that dandruff shampoos normally have, to help prevent the stigma behind buying a dandruff or medicated shampoo.

The original packaging design as found in store.

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