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Smokey the Bear COVID-19 Campaign


CDE 258

United Nations



This piece follows the guidelines for the United Nations' Global Call Out to Creatives, which was a campaign that emerged at the beginning of the COVID-19 pandemic. I was inspired by Smokey Bear and his iconic image of preventing wildfires and wanted to co-opt a classic American icon into something that was familiar enough to the public but relatable to current events.
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